“For smaller independent films, running an awards campaign can be a pipe dream; it’s just too expensive to consider. Picture Motion’s new “To Be Seen: Awards Impact Initiative” is betting it can level the playing field.

Social impact marketing agency Picture Motion launched the initiative with backing from Pop Culture Collaborative, a philanthropic fund that resources storytellers working to transform narratives around people of color, immigrants, refugees, Muslims, and Indigenous peoples.

The initiative provides marketing support for films from underrepresented filmmakers, casts, and talent during awards season, helping these films reach voters, tastemakers, and audiences who decide which movies earn recognition.

“The To Be Seen Initiative is about more than just getting these films on voters’ radars,” said Brian Walker, CEO of Picture Motion. “It’s about amplifying stories that will have a lasting cultural impact, stories from diverse voices that have historically been overlooked. This initiative ensures that films like ‘Bob Trevino Likes It’ and ‘Speak’ are seen, heard, and celebrated in a meaningful way.”