About the Campaign
Professional rock climber Alex Honnold attempts to conquer the first free solo climb of famed El Capitan's 900-metre vertical rock face at Yosemite National Park.
Impact Goal
Increase visibility and awareness for Free Solo’s theatrical release, drive theatrical attendance for Free Solo in select cities, and inspire students to work through their bucket lists and pursue their goals.
STRATEGY
1
Conduct targeted outreach to schools across 15 cities.
2
Organize field trips including ticket purchases and bus rides, for thousands of students.
3
Provide students with Free Solo Bucket List notebooks and a letter from Chai & Jimmy, and an opportunity to write to Alex.
RESULTS
5,040
