About the Campaign

With press freedom under threat in the Philippines, A Thousand Cuts goes inside the escalating war between the government and the press. The documentary follows Maria Ressa, a renowned journalist who has become a top target of President Rodrigo Duterte’s crackdown on the news media.

Impact Goal

Generate buzz and educate audiences on the work and trial of journalist Maria Ressa, as well as the threats to democracy posed by disinformation and press freedom violations on the global stage.

STRATEGY

1
Engage key press freedom, pro-democracy, and gender justice organizations to activate their networks and create new resources.
2
Identify, and in some cases implement, key virtual screening event opportunities.
3
Develop and implement online digital activations that will inform the film’s channels and Maria’s supporters about the issue space.

RESULTS

25
Partner organizations engaged to promote the theatrical release, host special events, or develop unique initiatives around the film
A robust presence, event screening and talkback at the World Press Freedom Conference 2020, hosted virtually and in-person at The Hague
Promotional partners had a combined 8.4+ million social media following
Digital Citizenship Week activation on the film’s social media channels

Other Campaigns

Increase awareness around the film, Wild Life, and the work of Tompkins Conservation and their land preservation and rewilding accomplishments and initiatives; educate audiences on the impact of industrialization on parks, wild life, and natural resources; and amplify the need for continued environmental preservation and the protection of the wild.

Raise awareness and engagement around the film by developing robust partnerships with organizations and communities to further their existing advocacy efforts around gun safety and reduce and eliminate the NRA’s stronghold over elected officials through screenings, conversations, and in-person activations.

Picture Motion Campaigns

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© 2026 Picture Motion

© 2026 Picture Motion